Our Practice Areas

  • Integrated Marketing Strategies – This is a holistic offering that encompasses market sizing and dynamics, customer segmentation and all the way through to Go-To-Market strategy and restructuring the salesforce to provide optimal coverage.  Our clients are predominantly B2B organisations.
  • Marketing Mix Analysis – Primarily concerned with optimising pricing and promotion, determining the profitability and positioning of product portfolios and the creation of marketing dashboards.
  • Customer Relationship Management (CRM) – Helping organisations to structure, organise and draw insight from millions of records of consumer-level data. We work in media, travel, retail and healthcare.
  • Private Equity – We work with private equity companies on due diligence, developing strategies for recently acquired companies and identifying bolt-on acquisitions

The key components of each are outlined in the table below:

Integrated Marketing Strategies

  • Market Analysis/Dynamics
  • Competitor Strategy/Product Positioning
  • Customer Segmentation
  • Market Structure
  • GTM Strategy
  • Salesforce Territory Alignment

Marketing Mix Analysis

  • Market Dynamics
  • Portfolio Profitability/Positioning
  • Pricing Optimisation
  • Promotional Analysis
  • Distributor Margin Management
  • Marketing Dashboards

Customer Relationship Management

  • Consumer Behaviour/Analytics
  • Consumer Segmentation
  • Optimising Consumer Communication and Campaigns
  • Database Strategy
  • Database Consolidation/De-duping