Our client needed to understand the reasons behind the relative performance of their business in the UK and Germany in the utilities business – generation and distribution
What we did
- Mapped out all product applications in the UK and Germany
- Understood the drivers of demand for each application by understanding the infrastructure, regulatory environment and customer requirements
What we delivered
- Quantified potential in the UK and Germany by application
- An understanding of the key drivers underpinning this potential in terms of infrastructure, regulation and customer behaviours
- An analytical model that was employed in a variety of markets outside the UK and Germany