Our client needed to understand the size of the market in China for their products – meat processing equipment.  In particular they needed to understand the profiles of companies in China that would typically purchase foreign equipment and the resources required to cover the market in China.

What we did

  • Mapped out the full structure of the meat processing industry in China - 80 companies in total
  • Interviewed 20 Chinese meat processing companies to understand purchase behaviours and rationale for this bahaviour
  • Profiled all 80 companies in terms of key characteristics
  • Analysed all locations of these 80 companies to determine the allocation of resources by province

What we delivered

  • A quantification of the market in China based on detailed analysis - which was considerably smaller than previously estimated
  • Identification of the top 80 meat processing companies in China
  • Identification of the companeis most likely to purchase foreign equipment
  • Quantification of the potential by province in China to establish appropriate geographic resourcing