Following a strategic planning exercise for a global supplier of equipment to the dairy industry, we were engaged to understand the apparent disparity between the market size in Germany and the company’s performance there.
What we did
- Detailed market structure analysis identifying the top 70-100 companies in Germany for dairy, beverge and brewing
- Identified potential by account and geography
What we delivered
- Sizing of the Germany market by company - hence identifying under-penetrated accounts
- Mapping out this potential by geography
- Bottom-up analysis of resource by geography
- Robust plan which enabled our client to increase level of revenues in Germany and increase share over a 2-year time frame