Our client wanted to understand how to target different markets for one of its leading portfolio brands in the UK, US, Brazil, Japan and India

What we did

  • Analysed profitability of the brand in the different markets
  • Analysed the growth prospect of each of these markets
  • Carried out a detailed pricing and promotional analysis to pinpoint the most profitable SKUs, promotion and price point

What we delivered

  • A detailed understanding of profitablity by:
    • Channel
    • SKU
    • Country
    • Price point
    • Customer
  • Clear recommendations to maximise profitability within each market
  • Clear recommendations to maximise profitability across markets