Our client wanted to make an investment for a dairy product. They needed to understand the true demand for their product and how demand for this product was likely to grow
What we did
- Understood the key drivers of demand
- Interviewed retailers, fast food outlets, importers and current manufacturers
- Carried out benchmarking against other economies in Asia to understand the likely evolution of demand
What we delivered
- Accurate quantification of the market - for the target product - which was considerably different from published figures
- An understanding of the key drivers of growth and how these key drivers were likely to evolve
- A comparison against other countries in Asia
- Robust evidence which persuaded our client NOT to invest once the true level of demand had been understood