Welcome
We are a highly quantitative and fact-based sales and marketing consulting company.
We focus on helping our clients understand new and existing markets in terms of size, growth, customer base and competitive position with the aim of optimising overall investment in general and sales and marketing resource in particular.
Our clients tell us that we add value to their business in several distinctive ways:
- Our analysis comes with heavy doses of common sense and sanity checking enabling them to trust our conclusions;
- Complex issues are laid out in simple formats making conclusions and recommendations easy to understand. We don’t hide behind “proprietary” methodologies;
- Our people are smart but humble ensuring a collaborative working environment and greater chance of buy-in;
- We always look at things in different ways meaning that we always add value to any assignment;
- The level of granularity is unparalleled making our recommendations practical to implement
We have 4 practice areas:
- Integrated Marketing Strategies – this encompasses market sizing and dynamics, customer segmentation culminating in Go-To-Market strategy and salesforce territory alignment. Our clients use our expertise to evaluate new markets, optimise their operations in existing markets, rationalise product portfolios, evaluate acquisition opportunities and rightsize their salesforce.
- Marketing Mix Analysis – with a focus on portfolio positioning, price optimisation and promotional analysis
- Customer Relationship Management – structuring and gaining insight from millions of records of consumer-level data
- Private Equity – both due diligence and identifying acquisition targets
We work in the following sectors: